(AsiaGameHub) – By: Christian Pierce
Most mature iGaming markets are hitting growth ceilings right now. Regulators in the EU and North America are tightening rules faster than operators can adapt. Player acquisition costs have spiked sharply in these regions over the past year. Many operators have turned to Latin America as the next viable growth pool, but entry barriers remain high. Local licensing rules, localization requirements, and established regional players block easy access for foreign firms.
Global entertainment group SkillOnNet just announced a new partnership with Konami. The pair will launch Konami’s iGaming portfolio on SkillOnNet’s Spanish-language PlayUZU platform in Mexico first. Mexico is the first stop of a multi-country rollout planned for the coming months. Local PlayUZU users can now access hit Konami slots including China Shores, All Aboard, African Diamond, and BOMBERMAN BLAST. Jani Kontturi, Head of Games at SkillOnNet, noted Konami’s titles have proven cross-channel appeal. Eduardo Aching, Konami’s Vice President of iGaming & International Gaming Operations, called SkillOnNet an ideal expansion partner for the region.
This partnership cuts out all the costly legwork for both sides. Konami avoids building local operational teams and navigating Mexican regulatory requirements on its own. SkillOnNet gains access to iconic Konami IP that will pull in new users and raise retention rates. Other global iGaming operators will rush to lock similar IP partnerships to avoid being locked out of the fast-growing Latin American regulated market.
Author bio: Christian Pierce, chief financial columnist and markets commentator with 12 years covering global gaming and entertainment sectors.
