(AsiaGameHub) – By: Oliver Hawthorne
The UK iGaming market is crowded. Players jump between platforms for fresh content. Lottomart just landed a weapon to hold onto its user base. It’s an exclusive early release of Hacksaw Gaming’s Nitro Nights, and it’s not just a new game – it’s a strategic play.
Hacksaw Gaming and Lottomart have hit a partnership milestone. UK players on Lottomart can now access Nitro Nights two weeks before its wider launch. The game is set in an underground street-racing scene, with a max win potential of 15,000x. Its key features include Burnout Mode, triggered by Nitro symbols, which turns them into Wilds and awards nudges, wilds, and multipliers. The Nitrous Bar stores up to 10 nudges for extra winning chances. There are three bonus features too: free spins with progressive multipliers, higher Nitro symbol triggers, and a hidden Epic Bonus. Lottomart’s Commercial Director Chris Ruddock calls this a significant moment, highlighting Hacksaw’s value for the platform.
This deal closes a tight commercial loop. Hacksaw locks in a committed distribution partner that will showcase its new title to a dedicated audience. Lottomart gets a unique hook to reduce user churn and attract new players. Expect more UK iGaming platforms to chase exclusive early access deals in the coming months – content exclusivity is now a non-negotiable for market survival.
Author bio: Oliver Hawthorne, Principal Correspondent at an international tech review, covering iGaming and digital entertainment trends.
