Abelson Sports Collaborates with Odds Composer to Expand Basketball Player Prop Markets

(AsiaGameHub) –   Abelson Sports, a leading provider of sports data solutions, has formed a new partnership with Odds Composer, expanding its network of third-party partners and strengthening its basketball offerings.

Through this agreement, Odds Composer will supply its proprietary basketball player prop markets to Abelson’s operator clients via the established Abelson feed format. While Odds Composer covers professional leagues globally, it will primarily focus on delivering high-quality player props for European basketball—a sector identified as having strong growth potential for operators.

Odds Composer, a sportsbook solutions provider, was founded by industry veterans from top-tier operators and trading teams. The company builds its entire technology stack in-house, including data modelling and trading systems, ensuring full control over market quality and flexibility. This partnership with Abelson allows sportsbooks to access additional leagues and significantly enhance their content depth beyond traditional US-focused offerings.

The integration enables sportsbook partners to access Odds Composer’s content seamlessly through Abelson’s reliable framework, reducing development efforts and allowing operators to quickly launch services in response to growing demand for basketball player markets.

Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We are pleased to welcome Odds Composer as a new third-party partner. Their emphasis on the quality and depth of basketball player props is impressive, and they have developed a solution that directly addresses current market gaps.

“While US basketball is already well-supported by operators, we have observed strong interest from our partners in more comprehensive coverage of European basketball. Odds Composer’s in-house modelling and trading capabilities make them an ideal partner to help our clients unlock new revenue opportunities in this space.”

Kevin Liivamägi, CEO and Co-Founder at Odds Composer, said: “Collaborating with Abelson Sports offers the perfect platform to expand our basketball solutions. Our mission has always been to provide operators with the flexibility and speed needed to differentiate themselves in a competitive market.

“By utilizing Abelson’s trusted network and established feed format, we can ensure our premium player prop markets are instantly available to top sportsbooks worldwide, supporting their global expansion efforts.”